Think of primary colors as your parent colors, anchoring your design in a general color scheme. They're a lot like prime numbers, which can't be created by multiplying two other numbers together. Primary colors are those you can't create by combining two or more other colors together. Remember hearing about primary, secondary, and tertiary colors? They're pretty important if you want to understand, well, everything else about color. Let's first go back to high school art class to discuss the basics of color. Read on for our designer’s guide to color theory, color wheels, and color schemes for your site. Understanding how colors work together, the impact they can have on mood and emotion, and how they change the look and feel of your website is critical to help you stand out from the crowd - for the right reasons.įrom effective CTAs to sales conversions and marketing efforts, the right color choice can highlight specific sections of your website, make it easier for users to navigate, or give them a sense of familiarity from the first moment they click through.īut it’s not enough to simply select colors and hope for the best - from color theory to moods and schemes, finding the right HTML color codes, and identifying web-accessible colors for products and websites, the more you know about using color, the better your chances are for success. It's something that might seem easy at first but when you're staring down a color wheel, you're going to wish you had some information on what you're looking at. Take selecting the right color combination, for instance. While there are many tools out there to help even the most inartistic of us to create compelling visuals, graphic design tasks require a little more background knowledge on design principles. ![]() ![]() By understanding color theory, you can be more intentional in creating visuals that make an impact. The result means evoking a particular emotion, vibe, or aesthetic.Ĭolor is an important aspect, if not the most important aspect of design, and can influence the meaning of text, how users move around a particular layout, and what they feel as they do so. By understanding color theory basics, you can begin to parse the logical structure of color for yourself to create and use color palettes more strategically.
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